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Our B to B e-commerce
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What ?
Generally a catalog of products or services with an on-line
buying system which doesn't necessarily mean that on-line
payment will occur. An e-commerce B2B website (e-procurement)
facilitates business with suppliers, distributors and clients
directly on the web.
Why ?
To promote client loyalty, cut distribution costs and open up
new markets.
What about promotion ?
Your e-commerce B2B site will be successful if you devote time
and budget to promoting the website :
1. Start telling your distributors that you're going
to open a website where they'll be able to order directly
on-line, get them used to the idea beforehand.
2. Once the service is ready, call in the sales dept.
and your distributors and present it to them.
3. If possible, make private appointments with your
distributors to present the service and get their feedback.
4. Promote on-line ordering by offering special
offers and promotions available only on-line.
5. Promote on-line ordering with a prize for those
who use the service the most - who order the most - of one
product or product line.
So that each order can be considered firm and legal, write up
a contract for your distributors who agree that all orders
made over the Internet are final and use personalized logins
and passwords.
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